Swot Analysis for Salesforce.com free essay sample

Salesforce. com is a provider of application services, which allow organizations to share customer information on demand. The company reported healthy customer additions during recent years, which enhances its top line growth and market position. However, the intense competition in the industry may affect the operating performance and profitability of the company. Strengths| Weaknesses| Healthy customer additionsSignificant market positionFocus on research and development| High dependence on the Americas| Opportunities| Threats| Growing demand for cloud servicesBusiness expansionIncreasing presence in Asia PacificPositive outlook for CRM market| Intense competitionEconomic slowdownPrivacy concerns| Strengths Healthy customer additions Salesforce. com recorded robust customer additions during recent year. The company provides on-demand CRM services, applications and platforms to the customers located worldwide. Its customers include small, medium size, and large businesses. Robust customer additions resulted in the strong growth of subscription, professional service and support revenues, increasing from $497. 1 million to $1,076. million. Healthy customer additions enhance the company’s top line growth and its market position. We will write a custom essay sample on Swot Analysis for Salesforce.com or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Significant market position The company delivers integrated, completely customizable enterprise applications to companies of all sizes. Across the industry, the company is recognized as one of the major CRM technology providers for capital markets. Salesforce. com was ranked third on Forbes’ list of 25 fastest growing technology companies, with 40% earnings per share growth and five year sales growth of 72%. Besides, the company is the largest on-demand vendor, making up about 50% of the market. Focus on research and development Salesforce. com has been investing a significant amount on technology development over a period of years. The company upgraded its major products and introduced new products in the recent times, besides is creating a new set of service to accelerate customer and partner success with buying and selling enterprise cloud computing applications. Focus on research and development helps to the company remain competitive in the market place with significant offerings. Weaknesses High dependence on the Americas Salesforce. om is significantly dependent on the Americas for its revenues. In 2009, the company recorded 72. 1% of its total revenues from the Americas, 17. 7% from Europe and 10. 2% from Asia Pacific. The weak economic outlook for the American economies adds to this business risk. For instance, the company competes with huge technology players such as SAP and Oracle, who provide CRM offerings and have a diversified geographic presence. High dependen ce on the Americas increases the business and country specific risks to the company and restricts its growth opportunities when compared with competitors. Opportunities Growing demand for cloud services The worldwide demand for cloud computing services is forecast to record strong growth in coming years. Cloud computing is a computing infrastructure model which enables delivery of software as a service. This reduces the upfront royalty or licensing payments, investments in hardware and other operating services. Salesforce. com has a significant presence in the cloud domain with various offerings including the Sales Cloud, Service Cloud, cloud platform for CRM, and cloud infrastructure for various applications. Growing demand for cloud and Software as a Service will facilitate the company’s revenue and market share growth in coming years. Business expansion Saleforce. com is focusing on business expansion activities, investing in new operations and entering into various strategic collaborations. The company joined forces with Unit 4 Agresso, parent company of financial software specialist CODA, to from FinancialForce. com, a new company. Besides, the company invested in Practice Fusion, the leader in free, web-based physician practice application, entered into strategic alliances to launch new fferings with Cisco, and partnered with Adobe to integrate Force. com platform. Business expansion through new investments and strategic alliances will enhance the company’s operations and offerings, thereby increasing its customer base and revenues. Increasing presence in Asia Pacific The company has a long-established presence in the Americas and Europe, and is increasing its presence in fast growing markets such as Asia Pacific. The Asia pacific is the company’s fastest growing market, with a revenue growth of about 72% in 2009. The company’s increasing presence in a growing Asia Pacific market will enhance its revenues and market position. Positive outlook for CRM market The growing investments in technologies, which enhance productivity, provide insight into customer behaviors, and growing online commerce, sales and marketing activities are expected to enhance the CRM market future and increase the company’s top line growth and customer base. Threats Intense competition The company operates in a highly competitive CRM, enterprise business applications, and development platforms market. The company competes primarily with vendors of packaged CRM software, whose software is installed by the customer directly, and companies offerings on-demand CRM applications. Intense competition may affect the operating performance and profitability of the company. Economic slowdown The worldwide economy is presenting a challenging business environment. The GDP growth rate for the US is expected to drop in coming years, primarily due to the turmoil in the financial markets, very weak housing market indicators and negative consumer opinions. These weak economic conditions are resulting in the reduction of client’s software and IT budgets, bankruptcies, which could diminish the demand for Salesforce. coms services. Economic slowdown could impact the company’s operations in future. Privacy Concerns The increasing privacy concerns may reduce the effectiveness of the company’s solutions. Privacy concerns may cause customer’s to resist providing the personal data necessary to allow them to use service effectively, and this could reduce demand for the company’s service.

The Arts Of Russia Essays - Russian Ballet, Symbolist Poets, Vesy

The Arts Of Russia Russian Art, Music and Literature The Arts play a large role in the expression of inner thoughts and beauty in life. From dance and music to art the concept of life is shown through the various ways in which we interpret it. The arts play a valued role in creating cultures and developing and documenting civilizations. Russia has been developing the its culture for as long as anybody could think. Nowadays, Russian painters and musicians are quickly becoming well known among each and every one around the world. It should be no surprise that the rich Russian culture is producing so much talent, and everyone around the world seems to enjoy it. Great artists such as Peter Ilich Tchaikovsky (music), Valery Yakovlevich Bryusov (literature), and Marc Chagall (art) have shared Russias culture with the rest of the world. Peter Ilich Tchaikovsky is mostly known for his great musicals. One of his greatest musicals The Nutcracker has been turned into an ice show in United States of America. Peggy Flaming, Nicole Bobek, Todd Eldredg, and Brian Orser along with others star in the beautiful and magical ice show. The Nutcracker is a story of a young girl (Clara) who receives a Nutcracker doll as a Christmas present from her Godfather (Drosselmeier), and with the help of a little magic, the doll comes to life in her dreams. Everybody, especially children, love to watch how these ice champions bring the Christmas story of the Nutcracker to life. The Swan Lake is also a very known production of Tchaikovsky. The well-known theme of the tragic Swan-Princess from Swan Lake seems to embody the intense, heartfelt, romanticized suffering which Tchaikovsky music gives voice to so often. Numerous people around the world listen to Tchaikovsky when they are either in a bad mood and want to relax or just to break away fr om the world and go to an imaginary world. In music competitions countless of musicians perform Symphony no. 6 in B minor to have a chance at winning the competition. Valery Yakovlevich Bryusov is a very known poet, novelist, playwright, translator, and essayist who pioneered Russian modernism. He first gained critical recognition when he published (with A.A. Lang) Russkie simvolisty (1894-95; Russian Symbolists), an anthology of original poems by Russian Symbolists as well as of translations from the French. This work was an important landmark in the Russian modernist movement, and Bryusov eventually became the recognized leader of Russian Symbolism when he assumed in 1904 the editorship of its leading critical journal, Vesy (The Scales). The most important of Bryusov's own ten volumes of original poetry published between 1895 and 1921 were Tertia vigilia (Third Vigil), Urbi et orbi (To the City and the World), and Stephanos. As a poet Bryusov displayed great technical skill and erudition in his mystical and eroticized treatments of history and mythology. Poets, all around the world, after reading his poems started to write in a more spiritual wa y. His highly ornate and cerebral poetry also evinces qualities of coldness, detachment, and artificiality. His prose fiction includes the novels Ognenny angel (The Fiery Angel) and Altar pobedy (Altar of Victory). Having broken with the Symbolist movement in 1910, Bryusov taught literature after the Russian Revolution and held teaching and publishing posts until his death. He is best remembered for his efforts as a translator, critic, and essayist to raise the stature of modern poetry in Russia. He influenced people such as Rosa Parks and Martin Luther King Jr. to pursue a modernist movement. Marc Chagall, one of many Russian born, great painters and designer. He is distinguished for his surrealistic inventiveness. Chagall distinctive use of color and form is derived partly from Russian expressionism and was influenced decisively by French cubism. Crystallizing his style early, as in Candles in the Dark, he later developed subtle variations. His numerous works represent characteristically vivid recollections of Russian-Jewish village scenes, as in I and the Village. His works have been displayed all over the world. A canvas completed in 1964 covers the ceiling of the Opera in Paris, and two large murals hang in the lobby of the Metropolitan Opera House in New York City. His works have influenced many of the

Part D of Appendix C Essays

Part D of Appendix C Essays Part D of Appendix C Essay Part D of Appendix C Essay The steps you took in the recording process How the steps you took support the principles of accounting The general goal of financial reporting is to be able to keep track of where your money goes. It also lets you know what your profits are and what expenses you have going out. This way you and your investors can see how the company is doing or it will let you know if you’re not making anything and need to get out before the company goes under too far.As for the steps that I took in the recording process, is I took a look at was coming in and going out. Here you want to make sure that everything is recorded correctly and under the proper headings. For example, say your investor gives you $25,00. 00 dollars to invest in your company; well here you would put account receivables as a debit. The reason for this is because it is an income or profit that you can use. Something else, you have account payable, this is where you put what you pay an employee and it goes under credit because you have to pay that expense out of the company pocket.Have to make sure that everything is recorded correctly just in case the company gets outdid. The steps that I took help the principle of accounting by showing everything. Making sure the correct dates were put down and for what goes with that. I also made sure that each input was put in the right category. This shows all the statements that are in financial accounting. The company has to have all four statements in order to be successful.

Using the Keyword Final with Inheritance in Java

Using the Keyword Final with Inheritance in Java While one of Javas strengths is the concept of inheritance, in which one class can derive from another, sometimes its desirable to prevent inheritance by another class. To prevent inheritance, use the keyword final when creating the class. For example, if a class is likely to be used by other programmers, you may wish to prevent inheritance if any subclasses created could cause problems. A typical example is the String class. If we wanted to create a String subclass: public class MyString extends String{ï » ¿} We would be faced with this error: cannot inherit from final java.lang.String The designers of the String class realized that it was not a candidate for inheritance and have prevented it from being extended. Why Prevent Inheritance? The main reason to prevent inheritance is to make sure the way a class behaves is not corrupted by a subclass. Suppose we have a class Account and a subclass that extends it, OverdraftAccount. Class Account has a method getBalance(): public double getBalance(){ return this.balance; } At this point in our discussion, subclass OverdraftAccount has not overridden this method. (Note: For another discussion using this Account and OverdraftAccount classes, see how a subclass can be treated as a superclass). Lets create an instance each of the Account and OverdraftAccount classes: Account bobsAccount new Account(10); bobsAccount.depositMoney(50); OverdraftAccount jimsAccount new OverdraftAccount(15.05,500,0.05); jimsAccount.depositMoney(50); //create an array of Account objects //we can include jimsAccount because we //only want to treat it as an Account object Account[] accounts {bobsAccount, jimsAccount}; //for each account in the array, display the balance for (Account a:accounts) { System.out.printf(The balance is %.2f%n, a.getBalance()); } The output is: The balance is 60.00 The balance is 65.05 Everything appears to work as expected, here. But what if OverdraftAccount overrides the method getBalance()? There is nothing to prevent it from doing something like this: public class OverdraftAccount extends Account { private double overdraftLimit; private double overdraftFee; //the rest of the class definition is not included public double getBalance() { return 25.00; } } If the example code above is executed again, the output will be different because the getBalance() behavior in the OverdraftAccount class is called for jimsAccount: The output is: The balance is 60.00 The balance is 25.00 Unfortunately, the subclass OverdraftAccount will never provide the correct balance because we have corrupted the behavior of the Account class through inheritance. If you design a class to be used by other programmers, always consider the implications of any potential subclasses. This is the reason the String class cannot be extended. Its extremely important that programmers know that when they create a String object, its always going to behave like a String. How to Prevent Inheritance To stop a class from being extended, the class declaration must explicitly say it cannot be inherited. This is achieved by using the final keyword: public final class Account { } This means that the Account class cannot be a superclass, and the OverdraftAccount class can no longer be its subclass. Sometimes, you may wish to limit only certain behaviors of a superclass to avoid corruption by a subclass. For example, OverdraftAccount still could be a subclass of Account, but it should be prevented from overriding the getBalance() method. In this case use, the final keyword in the method declaration: public class Account { private double balance; //the rest of the class definition is not included public final double getBalance() { return this.balance; } } Notice how the final keyword is not used in the class definition. Subclasses of Account can be created, but they can no longer override the getBalance() method. Any code calling that method can be confident it will work as the original programmer intended.

Jews in Early Modern Venice Essay Example | Topics and Well Written Essays - 2500 words

Jews in Early Modern Venice - Essay Example The paper throws light on Jewish culture as well. The hurdles that the efforts on part of music composers had to go through. Most of their efforts were shunned, by the neo-religious elements of the society. There is focus on the community service and the values that prevailed in Venice; their religious practices; the stones that were thrown on them in the form of bills passed by the Vatican government; The various communities that lived within the Jews are also talked about at great length. Their origins, their impact, their whereabouts, their contributions and their status are also discussed. The Levantines, enjoyed the highest economic strata and were later even allocated a separate portion in the Ghetto. Last, but not the least, the paper also elaborates on the architecture of the ghettos as well. The interiors, the exterior, the dos and don'ts of these places called the squalos and the grandeur associated with them Venice has long been recognized as one of the most multicultural and multi ethnic niches of the world. Situated across eastern Italy, it is a unique amalgamation of 40 different islands. Its length is approximately 40 km long and it varies in breadth from 5 to 10 km. Venice has served as a safe haven for various segregated communities of all times, of refugees and of barbarians. Several islands act protect the land from coastal waters of the open sea, with 3 main inlets moving out of the estuary. It has served as the center of trade between eastern and western European countries ever since 330 A.D. and has been a haven for a vast number of communities coming from different ethnic, religious and social backgrounds. That is why; Venice has never had a pure mythical identity; but home and shelter to refugees, a negative place, and a welcome land for people escaping the barbarians. Embedded in the fabrics of their society, in the confines of the city are Jewish ghettos. Also called the Ghetto Vichhio, Ghetto Nuvissmo or Ghetto Nuovo, they are occupied by a relatively more affluent class of the Jews. Ghettos are segregated areas of the society that harbor the shunned ones. They have been preeminent havens of various societies and eras, but gained prominence during the time of the Nazis. In the days of World War II, Jews were kept in these ghettos before being transported to the death camps. Huge walls were built around the fortifications of the ghettos, to protect the community from the events like Christmas and Easter. The History of the Jews in Venice Jews came on the forefront in the tenth century. This was when documents asking for permission to let Jews embark on a ship were refused. Restrictions were relaxed on the Jews in the late fourteenth century as they were allowed to enter the city. In 1508, the Jews ganged up with the natives to help the government fight the Papals' forces called the League of Cambrai. Even though the forces of Venice lost the battle, this event marked the influx of thousands of Jews in the Venice. The crowd that swarmed in the streets of Venice, escaping the warring tribes. The conflict was resolved and Venice recovered most

Future Career Personal Statement Example | Topics and Well Written Essays - 750 words

Future Career - Personal Statement Example This allows me to use my imagination and creativity alongside the technical skills I have developed which allow me to conceive a problem from a wide range of perspectives. Business is an interesting field with as many variables as engineering, and perhaps less predictable outcomes. Exceptions to business common sense can produce exceptional results; the same can rarely be said of engineering. The very value of education in this field is one of hot debate, from entrepreneurs proud to have left school with nothing to the MBA hotshot riding the corporate inside track - it is a discipline where success by any means can be argued as valid. As a highly successful student of facts and natural laws, this is a highly intriguing idea. For all I can learn from lectures and research, there is always a higher level to aspire to - always a rival with an edge of natural flair. An academic analysis, for example, of a systemic change can soon fail without the personal skills to 'sell' it to the workers. I have spent a long time developing my brain; I now want the chance to test my heart, soul and guts. There are numerous obstacles but the interesting part is to overcome the obstacles and run a smooth form of business. My parents have taught me that a balance between activities is always necessary for a healthy lifestyle. I engage in spending my free time constructively by serving the community and doing several jobs in my free time. I love reading business books. Just as I believe the highest level of success in business comes from drawing on every ounce of talent and ability, I believe that success in life comes through engaging every talent. The Cass MSc in Management enables graduates from a wide range of disciplines to develop real world knowledge and skills in key areas of modern management - it is this that most appeals to me, bringing the whole of my real world and life experiences to bear on how I do business. Through this program I hope to graduate with the confidence to sensitively and intelligently apply practical quantitative skills, which are required for a successful career in risk management. I chose to join the program to further polish out mytechnical and quantitative knowledgeof different specialist risk management areas, such as financial modelling, valuation theory, credit derivative pricing, and credit portfolio management. My strong technical groundingandquantitative skill from my current studies will have a definite impact on my career, qualifying me for a more specialized risk manager role. As much as a personality is important in business decision making, a person is also important in their society. While decisions can be made without feeling and individuals can try to exist as islands, both states seem unnatural and dangerous - oversimplified models that ignore a greater complexity. Activities I enjoy are enjoyable because of the interplay between myself and my community - the term 'altruistic' does not quite match, because I believe that every positive action brings broad rewards. I can rationalize this as a kind of karmic belief structure, but really it comes down to an analytical approach - what is good for a system or business should permeate all levels to bring mutual benefits. My natural talents have been nurtured thanks to the good will and determination of others. As a product of a global society, I try to carry out activities that make a positive impact

Shakespeares Sonnet 12 and Seamus Heaneys Blackberry-Picking Essay Example for Free

Shakespeares Sonnet 12 and Seamus Heaneys Blackberry-Picking Essay Endeavor to confront Times scythe or surrender to fatalism? Compare and Contrast Shakespeares Sonnet 12 and Seamus Heaneys Blackberry-Picking By Sally, Kuok Si Nok, School of Translation and Interpreting, Beijing Language and Cultural University Human in all ages races through lives in an everlasting fight against time. Mens struggle against nature has been a timeless theme in the literary world. From the early 17th century Sonnet 12, Shakespeares When I do count the clock that tells the time, to Seamus Heaneys Blackberry-picking, written in late 20th century, both poems addresses the effect of Times scythe on the transience decayed in nature as a natural cycle of life; however, while Shakespeare adopts a positive attitude in suggesting procreation to defeat time as a temporary solution, Heaney reflects on the inevasible disappointment at the interference of natural law. To address the theme of natural cycle, Shakespeare employs elaborated diction and juxtaposes contrasting ideas to measure the passage of time, nature and youth through life: In line 1 and 2, brave day sunk in hideous night reflects the daily passage of time, line 3 and 4 link nature to humankind, by first evokes a flowers wilting stage to the image of black hair naturally aging an turning grey, line 5 to 7 discuss the progression of season from canopy to barren of leave, to white and bristly beard, indicating snow and winter. Since Heaney metaphorizes old man as white beard on the bier, it can be suggested that he also compares young maid to violet prime and young man to lofty tree. Thus, the implicit use of figurative language hints the universal law of nature on all creatures throughout Sonnet 12 a number which symbolizes hour and month (passage of time). With regard to Heaneys techniques of expression, he visualizes the decaying process of blackberry by reminiscing a childhood activity in rural Northern Ireland. In the poem, the specific temporal markings like late August, for a full week, At first, just one and every year vividly demonstrates the time sequence of blackberry growing before ultimate rot; the employment of color and texture like green, red, purple glossy and hard serves not only to illustrate the ripening blackberries, but also impact on the readers taste and tactile sensation. Most importantly, the reminiscence itself, utilizes both the perspective of Heaney as a young child and an adult looking back, and the half-rhyming pattern suggesting imperfect memory, both symbolize the passage of time and ageing process. The last line Each year I hoped theyd keep, knew they would not. suggests a repetitive emotional behavior and disillusionment, highlighting the natural law of life. Shakespeare and Heaney, though addressing the same theme, differ in the motivation and the attitude toward Times scythe. The former speaks of sterility of bachelorhood and recommends procreation as a means of immortality in the form of human race, whereas the latter blends autobiological account of disillusionment in rural life with the natural decay of blackberry, impacting the reader on the spiral of disappointment. In Sonnet 12, Shakespeare displays a strident attitude to persuade: first, brave day sunk into hideous night the antithetical choice of word establishes a stark contrast, not only between day and night, but above all, the courage and futility of battling against indefensible nature, for brave is meant to imply a visual brightness and gallantry. A man begins his live bravely, wanting to explore the world around him and learn as much as he can. Once he has reached his prime he begins to sink into his twilight years, and his beard begins to turn silver. The girls who once flocked to him have either been married or have lost interest. His beauty has waned, and been replaced by the wrinkles and gray hair that mark old age. His life continues thus until he dies; leaving the world with no one to keep his memory alive. Therefore, the repeated brave in the last line means to endure something without showing fear; in this case, that which much be endured is death, or time that will take thee hence. Second, the progression of natural creature to human emphasizes the universally incessant movement of time, further frightening his bachelor friend and readers. Lastly, the third quatrain shifts in tone and the speaker begins to talk directly to the young man, warning the inescapable fate of his beauty being engulfed by decay and eventual death. The personification of flowers images the general obligation of all creatures forsaking ones sweets and beauties to nourish offspring. Together with muscular rhyme, the palindrome-like metaphor pushes the poem to a climax. In Blackberry-picking, Heaney frames the the progression of pleasure to disappointment by two separated stanzas: he first describes his enthusiasm for picking blackberries, from tasting the first black berry of the season to the frenzy of excitement with the involvement of his peer friends; he then reflects on how his attitude towards the berries evolves into revulsion as the berries decay. Together with half-rhymes and abovementioned poetic structure, the elaborated diction and imagery associated with greed, lust, violence, sex and horror further highlight how the speaker laments the effect of time on joyful life and pleasure, both sharing a transitory nature. In line 3 and 4, one of the two only full rhymes of clot and knot invites readers to compare them, reinforcing the stark contrast between hard, unripened and soft, ripe berry. Amongst, the metaphor of a clot draws a comparison between the first berry of the season and a blood clot, first highlighting its soft juiciness and deep rich color of the berry and then associating it with flesh and blood. This introduces the sensual nature of berry-picking, which later violent and guilty association await. Words like flesh, thickened wine summers blood, hunger and lust are strong expression of human desires, usually pathological craving, which implies the intoxificating effect of the berries on the children and foreshadows of the loss of innocence in coming adulthood (Passage of time). The young ravenously gorge on the blackberries, tasting the stains upon the tongue and lust for Picking The enjambment of Picking marks the start of the next section of the poem the actual picking of blackberry, which can be perceived as the crime scene of human crippling nature. The children are sent out by hunger and desire, disregard of their inked-up hands and mouths, and randomly gather all possible containers like milk can and jam-pots in order to satisfy their bottom-less lust for berry. They frantically scour the hayfields and potato-drills, seemingly forbid any berry, ripe or not, to spare from their blood-stained mouth, oblivion to treasuring their spoils and throw them in until the tinkling bottom has been covered with green ones- fantasizing endless gratification. The last two lines in the first stanza push the crime, or the process of lust, to a climax, by juxtaposing the victims mutilated corpses staring like a plate of eyes and the assailants sticky palms like Bluebeards an allusion of a black fairytale in which a lord married a succession of bosom girls before murderi ng them. The second stanzas choice of word is the antithesis of the first: Rat-grey fungus, stinking, fruit fermented and sour starkly contrast with the not-long-ago euphoria, as the berries start to rot and go moldy, marking the post-climax downward slope of emotion plunging to the bottom. Thus, it may hint that Heaney subtly associates the arch-like process of pleasure to that of a sexual intercourse, by both diction and alliteration. Starting from first and flesh, to briar, bleached our boots and big blobs burned in the middle, then followed by pricks and palms, ending with filled we found a fur and fruit fermented, the deliberate use of alliteration pattern draws association to a complete process of copulation. Linguistically speaking, the labiodental /f/ hints the arousal and foreplay, then progress into bilabial /b/ implicating orgasm, finally ends with plosive /p/ and fricative /f/, indicating sudden stop of sensual pleasure along with frustrated insatiability. Therefore, when Heaney i ntroduces the speaker I lamenting that it wasnt fair and always felt like crying, he acts like a petulant child or a dissatisfied teenager. â€Å"At first, just one, a glossy purple clot Among others, red, green, hard as a knot. â€Å"That all the lovely canfuls smelt of rot.† â€Å"Each year I hoped theyd keep, knew they would not.† These full-rhyming couplets act as a framing device by introducing the first taste of blackberries and the excited frenzy of picking that stem from it, whereas the second couplet epilogue with Heaneys disillusionment by using antithesis to express the futility of fighting against fleeting time, from the perspective of an adult as he recognizes and looks back to the fundamental contradiction in his idea. Nevertheless, Heaney might sound less indulgent if he is alluding to a deeper significance metaphorizing blackberry and sensual pleasure as life itself. Hence, within this interpretive framework, Heaney can be understood as mirroring the same literary skill and message that Shakespeare conveys explicitly: using natural decay to intimate humans own mortality. Yet, the difference lies in the strong contrast in attitude and motivation, in which Shakespeare confidently persuades his bachelor friend whereas Heaney helplessly laments on his overwhelming fatalism.